Research: Primary Research

I have now done research into the types of articles and adverts that local newspapers publish, this is what I found:

• Front cover article:
• The majority of the front cover articles are based on big local events, that will have an effect on the majority of the local population.
• Examples include the 'The New Forest Post' front cover. This is about a highly controversial pub opening in the area which has been strongly debated.
• Or the 'Basingstoke Observer' which has an article on the cuts in bus services.

• Inside page article:
• This is usually about the big events in crime news, such as murders, or high profile thefts, or it is also about more big events that will affect the majority of the population.
• The 'Basingstoke Observer' has articles about a hit and run death in the area.
• The 'The New Forest Post' has an article about the political reforms in the area.

• News bite articles:
• These are very short.
• The content is usually about positive events which are being celebrated.
• The 'Basingstoke Observer' has articles about MPs praising charity walkers.

• Adverts:
• In the local newspapers, the adverts are often for local building or conservatory companies, as well as local restaurents.

The audience that the articles are written for, has to be assessed differently as the articles have to be written for the majority population.